As a consultant Phil has developed a unique approach to researching and understanding international markets. He has conducted 2,000 face-to-face meetings for the purposes of understanding, qualifying and quantifying market opportunities and threats, appointing partners and negotiating contracts. He has facilitated the creation of millions of dollars of export income.
The following projects involving international travel with which Phil Currey has been involved. All international travel shown below was undertaken by him, and he was the principal consultant involved in all of these projects.
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OBJECTIVES
Identify, qualify and negotiate with potential joint venture manufacturers for Australian technology.
COUNTRIES & TRIPS
OUTCOMES
Successfully established an agreement with joint venture partner in Medan, Indonesia.
I was granted power-of-attorney to negotiate and sign the agreement.
OBJECTIVES
Identify and qualify buyers.
Negotiate orders.
COUNTRIES & TRIPS
OUTCOMES
Project was documented as the best the Queensland Government’s Food Group had ever had completed for it.
Secured the company’s first export order.
OBJECTIVES
Identify and qualify North Asian opportunities for processed vegetables.
COUNTRIES & TRIPS
OUTCOMES
Market research report made available to commercial enterprises.
OBJECTIVES
Provide strategic direction and contacts for market entry.
COUNTRIES & TRIPS
OUTCOMES
Extremely successful project. Information was used by the company in its business planning and export management decisions.
OBJECTIVES
Review current marketing effectiveness for collaborative farmer-owned value-adder.
COUNTRIES & TRIPS
OUTCOMES
Identified and facilitated opportunities for international expansion.
OBJECTIVES
Identify and qualify opportunities and partners.
COUNTRIES & TRIPS
OUTCOMES
Market intelligence provided and used for company development and expansion.
OBJECTIVES
Establish long-term customers in international markets for the company’s value-added macadamia products.
COUNTRIES & TRIPS
OUTCOMES
Secured in excess of $1.1 million in orders whilst establishing agent network.
Established agents / customers in UK, Switzerland, Belgium and Germany, China, Hong Kong and USA.
OBJECTIVES
Prioritise markets, develop market entry strategy and negotiate with potential buyers.
Develop market entry plan with short listed agent.
COUNTRIES & TRIPS
OUTCOMES
Initial orders placed by two distributors in Singapore.
OBJECTIVES
Increase company profitability by establishing shortened supply chains into export markets.
COUNTRIES & TRIPS
OUTCOMES
Qualified, negotiated with and appointed agents.
The client and I won export awards for this project!
Significant growth in sales and profits.
OBJECTIVES
Assess opportunities for increasing sales in Europe.
COUNTRIES & TRIPS
OUTCOMES
Opportunities for improvement clearly identified so company management could take corrective action.
OBJECTIVES
Assess market attractiveness and collect information upon which a market entry plan can be developed.
Accompany Export Manager in a training and coaching role.
COUNTRIES & TRIPS
OUTCOMES
Regional Export Plan developed.
Agents selected and appointed.
First order booked.
OBJECTIVES
Assess market attractiveness.
Develop market entry plan.
Assess market potential.
Meet and qualify potential partners.
COUNTRIES & TRIPS
OUTCOMES
Confirmed interest.
Distributors identified and appointed.
OBJECTIVES
Assess market attractiveness.
Identify, qualify, select and appoint importer / distributor.
Achieve market entry.
COUNTRIES & TRIPS
OUTCOMES
Distributor selected and agreement reached.
Orders received on an ongoing basis.
OBJECTIVES
Attend trade show, visit prospective users and assess current distribution arrangements.
Meet with and qualified prospective customers.
COUNTRIES & TRIPS
OUTCOMES
Significant sales opportunities identified.
OBJECTIVES
Qualify the market size and attractiveness, and use information collected as the basis of a market entry plan.
COUNTRIES & TRIPS
OUTCOMES
Confirmed attractiveness of market by speaking with a range of target audience members.
Prepared market entry plan.
OBJECTIVES
Market research to identify and qualify opportunities in the UK.
COUNTRIES & TRIPS
OUTCOMES
Significant sales opportunities identified and introduced to client.
OBJECTIVES
Facilitate market entry into HK and China.
COUNTRIES & TRIPS
OUTCOMES
Identified the opportunities to allow development of market entry plans.
OBJECTIVES
North and South American market development.
COUNTRIES & TRIPS
OUTCOMES
Confirmed market potential in Chile as the justification for a regional office.
Interviewed short-listed applicants for the position of Regional Sales Manager and identified location for regional office.
Commencement of Regional Sales Manager and establishment of plan and budgets for the first 12 months.
Significant sales growth.
OBJECTIVES
Market assessment.
COUNTRIES & TRIPS
OUTCOMES
Identified opportunities for therapeutic and culinary products.
OBJECTIVES
Customer and Non-Customer In-Depth Interviews
COUNTRIES & TRIPS
OUTCOMES
Completed assessment of opportunities and provided feedback to client.
OBJECTIVES
Assess potential manufacturers.
Meetings with specialist personnel to evaluate market opportunities and threats as the basis for developing market entry strategies.
Conduct supplier audits to assess quality assurance programs and compliance.
COUNTRIES & TRIPS
OUTCOMES
Confirmation of market acceptance of the technology.
Development of market entry plan.
Chinese manufacturer appointed.
OBJECTIVES
Initial review of market to identify niche opportunities.
COUNTRIES & TRIPS
OUTCOMES
Attractive market niches identified and country entry plans developed.
OBJECTIVES
Accompany students and facilitate their learning about marketing of produce.
COUNTRIES & TRIPS
OUTCOMES
Students acknowledged this trip as being very beneficial to their learning.
OBJECTIVES
Facilitate student learning in Asia.
COUNTRIES & TRIPS
OUTCOMES
Students acknowledged this trip as being very beneficial to their learning.
OBJECTIVES
Train Philippine University personnel in market research and marketing and facilitate collection and analysis of data.
COUNTRIES & TRIPS
OUTCOMES
The project has changed the way ACIAR personnel understand value chain management.
OBJECTIVES
Present paper and participate in workshop discussions about global trends in food product marketing.
COUNTRIES & TRIPS
OUTCOMES
Paper published in Journal of Food Products Marketing.
OBJECTIVES
Accompany students and facilitate their learning about marketing of produce.
COUNTRIES & TRIPS
OUTCOMES
Students acknowledged this trip as being very beneficial to their learning.
OBJECTIVES
Train Vietnamese personnel how to undertake market analysis.
COUNTRIES & TRIPS
OUTCOMES
Capacity development.
Phil Currey Management Consultant. Website by dms CREATiVE