Over 25 years of experience in commercialisation of new ideas and products.

Phil has helped Australian exporters in more than 25 countries.

As a consultant Phil has developed a unique approach to researching and understanding international markets. He has conducted 2,000 face-to-face meetings for the purposes of understanding, qualifying and quantifying market opportunities and threats, appointing partners and negotiating contracts. He has facilitated the creation of millions of dollars of export income. 


The following projects involving international travel with which Phil Currey has been involved. All international travel shown below was undertaken by him, and he was the principal consultant involved in all of these projects.


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International Experience

  • Establish an Asian Joint Venture for Australian Manufacturer.

    OBJECTIVES

    Identify, qualify and negotiate with potential joint venture manufacturers for Australian technology.


    COUNTRIES & TRIPS

    1. Taiwan > Malaysia > Singapore
    2. Singapore > Indonesia
    3. Singapore > Indonesia > Malaysia
    4. Singapore > Malaysia
    5. Singapore > Indonesia
    6. Singapore > Malaysia > Indonesia

    OUTCOMES

    Successfully established an agreement with joint venture partner in Medan, Indonesia. 

    I was granted power-of-attorney to negotiate and sign the agreement.

  • Establish Asian Markets for Value-Added Herb & Vegetable Processor.

    OBJECTIVES

    Identify and qualify buyers.

    Negotiate orders.


    COUNTRIES & TRIPS

    1. Singapore > Malaysia > Thailand > Hong Kong > Japan
    2. Malaysia > Thailand
    3. Malaysia > Thailand > Hong Kong
    4. Malaysia

    OUTCOMES

    Project was documented as the best the Queensland Government’s Food Group had ever had completed for it.

    Secured the company’s first export order.

  • Market Research for Value-Added Vegetables (Queensland Government).

    OBJECTIVES

    Identify and qualify North Asian opportunities for processed vegetables.


    COUNTRIES & TRIPS

    1. Japan > Taiwan > Korea

    OUTCOMES

    Market research report made available to commercial enterprises. 

  • Market Evaluation of Opportunities for Pickled Ginger in Japan.

    OBJECTIVES

    Provide strategic direction and contacts for market entry.


    COUNTRIES & TRIPS

    1. Japan

    OUTCOMES

    Extremely successful project. Information was used by the company in its business planning and export management decisions.

  • Review Current Marketing Effectiveness for Collaborative Farmer-Owned Value-Adder.

    OBJECTIVES

    Review current marketing effectiveness for collaborative farmer-owned value-adder. 


    COUNTRIES & TRIPS

    1. Hong Kong > China > Taiwan > Japan > United Kingdom

    OUTCOMES

    Identified and facilitated opportunities for international expansion.

  • Evaluate Market Opportunities in Europe for Natural Health Products.

    OBJECTIVES

    Identify and qualify opportunities and partners.


    COUNTRIES & TRIPS

    1. United Kingdom >  Norway > Spain > Italy

    OUTCOMES

    Market intelligence provided and used for company development and expansion. 

  • Establish Global Market Arrangements for Raw & Processed Macadamia Nuts.

    OBJECTIVES

    Establish long-term customers in international markets for the company’s value-added macadamia products.


    COUNTRIES & TRIPS

    1. Hong Kong > China > Korea > Japan
    2. Hong Kong > China > Taiwan
    3. United Kingdom > Switzerland > Germany > Netherlands > Belgium, USA (mainland and Hawaii).
    4. United Kingdom > Switzerland > Italy > Germany > Belgium.
    5. USA (Mainland & Hawaii) 
    6. Hong Kong > Japan 

    OUTCOMES

    Secured in excess of $1.1 million in orders whilst establishing agent network.

    Established agents / customers in UK, Switzerland, Belgium and Germany, China, Hong Kong and USA.

  • Establish Export Markets for Herbal Medicine Manufacturer.

    OBJECTIVES

    Prioritise markets, develop market entry strategy and negotiate with potential buyers.

    Develop market entry plan with short listed agent.


    COUNTRIES & TRIPS

    1. Singapore
    2. USA
    3. Singapore

    OUTCOMES

    Initial orders placed by two distributors in Singapore.

  • Establish International Markets for Native Foliage Harvester.

    OBJECTIVES

    Increase company profitability by establishing shortened supply chains into export markets.


    COUNTRIES & TRIPS

    1. Germany > Switzerland > Netherlands.

    OUTCOMES

    Qualified, negotiated with and appointed agents.

    The client and I won export awards for this project!

    Significant growth in sales and profits.


  • Review Current Export Practices of Queensland Manufacturer.

    OBJECTIVES

    Assess opportunities for increasing sales in Europe. 


    COUNTRIES & TRIPS

    1. Germany > Belgium > Italy >  France > United Kingdom.

    OUTCOMES

    Opportunities for improvement clearly identified so company management could take corrective action. 

  • Establish Asian Distribution for Machinery Manufacturer.

    OBJECTIVES

    Assess market attractiveness and collect information upon which a market entry plan can be developed.

    Accompany Export Manager in a training and coaching role.


    COUNTRIES & TRIPS

    1. Singapore > Malaysia > Thailand
    2. Singapore > Malaysia > Thailand

    OUTCOMES

    Regional Export Plan developed.

    Agents selected and appointed.

    First order booked.

  • Establish Export Marketing Arrangements for Equipment Designer & Manufacturer.

    OBJECTIVES

    Assess market attractiveness.

    Develop market entry plan. 

    Assess market potential.

    Meet and qualify potential partners.


    COUNTRIES & TRIPS

    1. USA
    2. Malaysia
    3. Malaysia

    OUTCOMES

    Confirmed interest.

    Distributors identified and appointed.

  • Establish Export Markets for Electronic Product Manufacturer.

    OBJECTIVES

    Assess market attractiveness.

    Identify, qualify, select and appoint importer / distributor.

    Achieve market entry.


    COUNTRIES & TRIPS

    1. USA
    2. United Kingdom
    3. USA

    OUTCOMES

    Distributor selected and agreement reached. 

    Orders received on an ongoing basis.

  • Identify & Qualify Opportunities for Value-added Vegetables & Herbs.

    OBJECTIVES

    Attend trade show, visit prospective users and assess current distribution arrangements.

    Meet with and qualified prospective customers.


    COUNTRIES & TRIPS

    1. Korea > Taiwan > Japan
    2. United Kingdom
    3. United Kingdom

    OUTCOMES

    Significant sales opportunities identified.

  • Market Research for Software Developer.

    OBJECTIVES

    Qualify the market size and attractiveness, and use information collected as the basis of a market entry plan.


    COUNTRIES & TRIPS

    1. United Kingdom

    OUTCOMES

    Confirmed attractiveness of market by speaking with a range of target audience members.

    Prepared market entry plan.

  • Identify & Qualify Market Opportunities for Value-Added Vegetables.

    OBJECTIVES

    Market research to identify and qualify opportunities in the UK.


    COUNTRIES & TRIPS

    1. United Kingdom

    OUTCOMES

    Significant sales opportunities identified and introduced to client.

  • Review Market Opportunities for Blended Food Ingredients (Australian Dairy and Sugar)

    OBJECTIVES

    Facilitate market entry into HK and China.


    COUNTRIES & TRIPS

    1. Hong Kong > China

    OUTCOMES

    Identified the opportunities to allow development of market entry plans.

  • Review & Improve International Marketing Effectiveness of Equipment Innovator & Manufacturer.

    OBJECTIVES

    North and South American market development. 


    COUNTRIES & TRIPS

    1. Chile
    2. USA > Canada
    3. Chile
    4. Chile

    OUTCOMES

    Confirmed market potential in Chile as the justification for a regional office.

    Interviewed short-listed applicants for the position of Regional Sales Manager and identified location for regional office.

    Commencement of Regional Sales Manager and establishment of plan and budgets for the first 12 months.

    Significant sales growth.

  • Market Assessment for Therapeutic & Culinary Products.

    OBJECTIVES

    Market assessment. 


    COUNTRIES & TRIPS

    1. Japan

    OUTCOMES

    Identified opportunities for therapeutic and culinary products.

  • Review Current Marketing Practices for Food Ingredient Manufacturer.

    OBJECTIVES

    Customer and Non-Customer In-Depth Interviews


    COUNTRIES & TRIPS

    1. New Zealand

    OUTCOMES

    Completed assessment of opportunities and provided feedback to client.

  • Market Development for Medical Device.

    OBJECTIVES

    Assess potential manufacturers.

    Meetings with specialist personnel to evaluate market opportunities and threats as the basis for developing market entry strategies.

    Conduct supplier audits to assess quality assurance programs and compliance.


    COUNTRIES & TRIPS

    1. Hong Kong > China
    2. United Kingdom
    3. Hong Kong > China

    OUTCOMES

    Confirmation of market acceptance of the technology.

    Development of market entry plan.

    Chinese manufacturer appointed.

  • Establish New Market Arrangements for Australian Native Flowers & Foliage.

    OBJECTIVES

    Initial review of market to identify niche opportunities.


    COUNTRIES & TRIPS

    1. China > Japan > Switzerland > Germany > The Netherlands > USA

    OUTCOMES

    Attractive market niches identified and country entry plans developed.

  • Participation in Produce Marketing Association Conference & Trade Show.

    OBJECTIVES

    Accompany students and facilitate their learning about marketing of produce.


    COUNTRIES & TRIPS

    1. USA

    OUTCOMES

    Students acknowledged this trip as being very beneficial to their learning.

  • Accompany Students as they Interviewed 28 Chefs in Shanghai & Hong Kong.

    OBJECTIVES

    Facilitate student learning in Asia.


    COUNTRIES & TRIPS

    1. China > Hong Kong

    OUTCOMES

    Students acknowledged this trip as being very beneficial to their learning.

  • Australian Centre for International Agricultural Research Fruit & Vegetable Value Chain Project.

    OBJECTIVES

    Train Philippine University personnel in market research and marketing and facilitate collection and analysis of data.


    COUNTRIES & TRIPS

    1. Philippines (22 visits in 2015-2019) 

    OUTCOMES

    The project has changed the way ACIAR personnel understand value chain management.

  • Attend Food Products Marketing Conference.

    OBJECTIVES

    Present paper and participate in workshop discussions about global trends in food product marketing.


    COUNTRIES & TRIPS

    1. Greece 

    OUTCOMES

    Paper published in Journal of Food Products Marketing.

  • Participation in Produce Marketing Association Conference & Trade Show.

    OBJECTIVES

    Accompany students and facilitate their learning about marketing of produce.


    COUNTRIES & TRIPS

    1. USA 

    OUTCOMES

    Students acknowledged this trip as being very beneficial to their learning.

  • Identification of Market Opportunities for Plums & Pears in Hanoi, Vietnam as Part of ACIAR Project.

    OBJECTIVES

    Train Vietnamese personnel how to undertake market analysis.


    COUNTRIES & TRIPS

    1. Vietnam 
    2. Vietnam  

    OUTCOMES

    Capacity development. 

Contact Phil

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