A marketing analysis undertaken for an Australian organisation which required travel to and meetings with supply chain members in Germany, Switzerland, the Netherland, China, Japan and the United States of America and which evaluated market attractiveness and distribution channel alternatives for Australian native floral arrangements and from which a global market expansion plan was co-created.

Independent evaluation of marketing and existing partner performance in Germany, Belgium, Italy, France and United Kingdom. 

Market analysis to investigate distribution channel alternatives for a Central Queensland lychee producer. 

Market research and facilitation to improve marketing effectiveness with a beef jerky processor.   

Change management process including market research and customer visits.

Market research and development of marketing plan for a mental health software product developer. 

A report prepared for the Queensland Government which involved telephone and face to face research to identify opportunities for SE Qld food to be supplied to remote mining accommodation camps in SE Qld.

Extensive desk and telephone research of a broad range of domestic and international information sources to identify and prioritise value chain and market alternatives for fresh and processed beetroot for retail, commercial and industrial markets

Telephone research to identify market attractiveness and distribution channel alternatives.

A market assessment of the alternative uses for waste streams from the fresh apple supply chain.

An evaluation of existing marketing and supply chain arrangements of grower organisation with recommendations for improvement.  

Extensive research and facilitation (partly undertaken as Interim CEO) to establish a medical device innovation including coordination of rapid prototype development, visits to China to identify and appoint contract manufacturers, visit to UK to assess UK and European market potential, IP protection planning and capital raising. 

Market research and facilitation to develop marketing plans for Clermont businesses and community to prepare the town for the closure of a major coal mine.

Extensive desk and telephone research to identify and prioritise markets for an Australian system for managing water quality in large dams, and its use to prepare and facilitate the implementation of marketing plans. 

Extensive telephone research and analysis prepared for a mid-sized bakery to evaluate how best to navigate the Queensland Government’s Smart Choices Healthy Food and Drink Supply Strategy for foods sold in tuckshops.

Prepared for a global ingredient specialist following a visit to the NZ market and in-depth interviews with a range of information sources.

A detailed desk research market investigation to evaluate market opportunities and identify importers, distributors and end users of ginger products. 

Evaluation of existing marketing practices, desk research and visits to USA and Chile to conduct semi-structured interviews to identify opportunities for and implement improved marketing practices. Subsequently retained as Chief Marketing Officer to establish a regional office in Santiago and appoint a Regional Manager to facilitate substantial growth from the region. 

An evaluation of opportunities for blended ingredients which required in-depth interviews in China and Hong Kong with value-chain members including manufacturers, distributors and retailers of dairy, sugar and flour blend ingredient mixes.  Identified significant opportunities for value-added Australian grain and dairy products. 

An evaluation of opportunities for an Australian by-product processor.

Market research including desk and telephone research to identify market opportunities for Australian peanut butter.  

Extensive research including desk and telephone research and visits to distributors and retailers of horse feeds and the development of a marketing plan.  A full suite of marketing materials including new packaging, brochures, technical manual, clothing, posters and a competition to re-launch the brand were subsequently developed. 

Identification of potential commercial products from citrus waste.

A market investigation including desk research, telephone and in-depth interviews to identify and prioritise attractiveness of alternative distribution channels for fresh pasta.

Extensive desk and telephone research followed by travel to USA and UK to establish commercial arrangements for distribution of an Australian cigarette lighter for use in high-security prisons and other locations where the use of a naked flame is not permitted.  An agent was appointed at the conclusion of a market visit. 

Extensive telephone research and two market visits to identify and qualify opportunities resulting in the identification of A$5m per annum of potential business.A market assessment prepared for the Queensland Government which required extensive desk research and travel to Singapore, Malaysia, Thailand, Hong Kong and Japan to conduct face-to-face meetings with importers, processors, market agents and retailers with farmers who became investors in processing facilities so they could assess the risks and opportunities prior to making their investment decision. 

Market investigation which included visits to the USA and Singapore to assess distribution channel members and to allow a market entry plan to be prepared.

Desk top research followed by market research visits to the USA and Malaysia, where agents were appointed.  

An evaluation of opportunities for Crows Nest Shire Council.

A report prepared for Central Western Queensland Remote Area Planning and Development Board based on telephone and face-to-face meetings.

An evaluation of market opportunities and threats based on telephone and desk research of retailers and distributors in Australia.

Independent evaluation of marketing and existing partner performance in Germany, Belgium, Italy, France and United Kingdom. 

Market research and training provided to new export manager, facilitation of the selection of Asian distributors and negotiation of the first Asian order.

Market investigation undertaken as part of a business plan for a NSW-based lot-fed lam producer based on telephone research and face-to-face interviews in Sydney and which resulted in the establishment of a successful supply chain.

A report prepared for Northern Rivers Regional Development Board which evaluated commercial markets for value-added meat produced in the Casino region and involved telephone research and face-to-face meetings with commercial catering kitchen throughout NSW including centralised kitchens operated for NSW Health.

An 18 month program of market research and facilitation provided to a macadamia grower requiring several international trips resulting in establishing customer relationships with a chocolate manufacturer in Belgium, bakery ingredient supplier in Germany, nut distributor in UK, agricultural commodity agent in Switzerland, importers in Hong Kong, macadamia processors in China, macadamia processors and distributors in USA, and the preparation of a global market entry plan.  

Market research undertaken for a feed ingredients specialist based on face-to-face meetings with industry personnel.

Market investigation and analysis including desk research and face-to-face meetings in Victoria, NSW and Queensland.

Market investigation and analysis of opportunities and threats involving telephone and face-to-face research with Australian chefs to evaluate and prioritise market segments and the preparation of recommendations in the form of a marketing plan. The result was identification of attractive market segments that paid much higher premiums than supermarkets for the premium product being manufactured. 

This project required meetings with distribution channel members in Australia, USA, Norway, Spain and Italy.

A feasibility study investigation prepared for the Queensland Government.

Telephone and face-to-face meetings to understand the needs and preferences of wholesale customers for red meat so that supply chain alternatives could be evaluated.  

International evaluation for a Bundaberg-based grower-owned vertically-integrated enterprises.  This project required international travel to Hong Kong, China, Taiwan, Japan and the United Kingdom to evaluate existing value chain member performance and resulted In substantial increases in sales. 

A domestic market analysis involving desk research and semi-structured interviews for a network of producers, and the co-creation of marketing plans.  

A domestic market and supply chain evaluation involving telephone and face-to-face meetings resulting in co-created marketing plan and establishment of new distribution channels.

An evaluation of supply chain members and market opportunities from desk research and in-depth interviews with senior managers of 20 of Japan’s largest importers, processors, distributors and sushi manufacturers in the country.

A market assessment prepared for the Queensland Government requiring visits to Japan, Taiwan and South Korea to meet with and interview importers, processors and retailers.

A market evaluation which required desk and telephone research followed by travel to Switzerland, Germany and the Netherlands to confirm the attractiveness of markets by meeting with importers, distributors and retailers of flowers and foliage and showing samples to obtain feedback.  Business grew from $500,000 to $6m PA as a consequence of this project, and the consultant and the client received export awards. 

A plan developed for and with Bundaberg-based manufacturer of brewed ginger beer.

An evaluation of opportunities and threats prepared for the Queensland Government and which included travel to Japan, Taiwan and South Korea to conduct face-to-face meetings with importers, distributors, processors and retailers. 

A report prepared as part of a market investigation and business planning program for a vertically-integrated farming organisation.

A market assessment prepared for the Queensland Government which required extensive desk research and travel to Singapore, Malaysia, Thailand, Hong Kong and Japan to conduct face-to-face meetings with importers, processors, market agents and retailers with farmers who became investors in processing facilities so they could assess the risks and opportunities prior to making their investment decision. 

Market investigation and analysis and business plan for an Australian manufacturer which required desk research and visits to supply chain partners in Queensland, NSW and Victoria.  

Market research and facilitation to provide focus for an emerging market leader. 

A report prepared when Heinz transferred its Navy Bean processing to New Zealand.

A report prepared for vertically-integrated pork producer.

A market research report and business plan prepared for the Queensland Government. 

Extensive travel and market research throughout Asia to identify and establish a joint venture for an Australian entrepreneurial organisation.