The market for horse feed in Australia.
September 7, 2021
Extensive research including desk and telephone research and visits to distributors and retailers of horse feeds and the development of a marketing plan. A full suite of marketing materials including new packaging, brochures, technical manual, clothing, posters and a competition to re-launch the brand were subsequently developed.
An evaluation of existing distribution channel effectiveness in the Australian animal feed industry.
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An 18 month program of market research and facilitation provided to a macadamia grower requiring several international trips resulting in establishing customer relationships with a chocolate manufacturer in Belgium, bakery ingredient supplier in Germany, nut distributor in UK, agricultural commodity agent in Switzerland, importers in Hong Kong, macadamia processors in China, macadamia processors and distributors in USA, and the preparation of a global market entry plan.