Global marketing plan for mining equipment manufacturer.
September 7, 2021
Evaluation of existing marketing practices, desk research and visits to USA and Chile to conduct semi-structured interviews to identify opportunities for and implement improved marketing practices. Subsequently retained as Chief Marketing Officer to establish a regional office in Santiago and appoint a Regional Manager to facilitate substantial growth from the region.
An evaluation of existing distribution channel effectiveness in the Australian animal feed industry.
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An 18 month program of market research and facilitation provided to a macadamia grower requiring several international trips resulting in establishing customer relationships with a chocolate manufacturer in Belgium, bakery ingredient supplier in Germany, nut distributor in UK, agricultural commodity agent in Switzerland, importers in Hong Kong, macadamia processors in China, macadamia processors and distributors in USA, and the preparation of a global market entry plan.